Crossmedia is an company established in Florence Italy in 2008 to satisfy the growing demand for innovative products in the field of the valorisation of art and cultural heritage. Since the very beginning, its development strategy aims at the multiplication of both the distribution channels and their corresponding languages: multimedia productions, applications for mobile devices, audio-visuals, and digital and print editorial products. Crossmedia has now become a leader in the production of content for digital immersive experience of famous artists which have been distributed in over 20 countries worldwide gathering almost 3 million visitors. Its affiliated, Crossmedia Europe, actively contributes to the development of future technologies for the production of high quality digital contents with focus on the metaverse.